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Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment.
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Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment.
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- Editură: SAGE Publications Ltd
- Cod:
- Anul publicării: 2016
- Limba: Engleză
- Legarea: Broșată
- Număr de pagini: 368
- Lățimea ambalajului: 21.6 cm
- Înălțimea ambalajului: 23.3 cm
- Adâncimea ambalajului: 3.3 cm
- Greutatea ambalajului: 660 g
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