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Sounds Like Branding is an `ear-opening' journey through the history of music and marketing, from the humble jingle and the advent of Muzak to Michael Jackson's groundbreaking association with Pepsi in the 1980s and finally to the music branding embraced today by global brands such as Nike,...
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Sounds Like Branding is an `ear-opening' journey through the history of music and marketing, from the humble jingle and the advent of Muzak to Michael Jackson's groundbreaking association with Pepsi in the 1980s and finally to the music branding embraced today by global brands such as Nike, Starbucks, Levi's and Coca-Cola.
ascunde descrierea
- Editură: Bloomsbury Publishing PLC
- Cod:
- Anul publicării: 2011
- Limba: Engleză
- Legarea: Broșată
- Număr de pagini: 176
- Lățimea ambalajului: 13.1 cm
- Înălțimea ambalajului: 19.7 cm
- Adâncimea ambalajului: 1.2 cm
- Greutatea ambalajului: 154 g
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