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Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, this title argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions.
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Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, this title argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions.
ascunde descrierea
- Editură: Penguin Putnam Inc
- Cod:
- Anul publicării: 2011
- Limba: Engleză
- Legarea: Legată
- Număr de pagini: 256
- Lățimea ambalajului: 21.5 cm
- Înălțimea ambalajului: 14 cm
- Adâncimea ambalajului: 1.6 cm
- Greutatea ambalajului: 415 g
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