articole
(gol)
Contact
Cont 
Based on decades of research, teaching and application, this book presents a comprehensive treatment of database marketing. Integrating theory and practice, it offers rigorous models, methodologies and techniques illustrated through numerous examples.
citește totul
Based on decades of research, teaching and application, this book presents a comprehensive treatment of database marketing. Integrating theory and practice, it offers rigorous models, methodologies and techniques illustrated through numerous examples.
ascunde descrierea
- Editură: Springer-Verlag New York Inc.
- Cod:
- Anul publicării: 2009
- Limba: Engleză
- Legarea: Broșată
- Număr de pagini: 872
- Lățimea ambalajului: 15.7 cm
- Înălțimea ambalajului: 23.4 cm
- Adâncimea ambalajului: 4 cm
- Greutatea ambalajului: 1.4 kg
Recenzii