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Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. This title provides a structured approach to getting market segmentation right. It is suitable for professionals and students.
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Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. This title provides a structured approach to getting market segmentation right. It is suitable for professionals and students.
ascunde descrierea
- Editură: John Wiley & Sons Inc
- Cod:
- Anul publicării: 2012
- Limba: Engleză
- Legarea: Broșată
- Număr de pagini: 512
- Lățimea ambalajului: 18.7 cm
- Înălțimea ambalajului: 24.3 cm
- Adâncimea ambalajului: 3.1 cm
- Greutatea ambalajului: 970 g
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