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Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.
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Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.
ascunde descrierea
- Editură: SAGE Publications Ltd
- Cod:
- Anul publicării: 2018
- Limba: Engleză
- Legarea: Broșată
- Număr de pagini: 584
- Lățimea ambalajului: 24.8 cm
- Înălțimea ambalajului: 19.2 cm
- Adâncimea ambalajului: 3.2 cm
- Greutatea ambalajului: 1.2 kg
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