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Offers a framework for building a communication plan and information, techniques, tools, tips and exercises that can be applied to explain and deliver a coherent message. This book explores the reasons why an organization's structure, processes and culture may stifle a story and the steps that...
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Offers a framework for building a communication plan and information, techniques, tools, tips and exercises that can be applied to explain and deliver a coherent message. This book explores the reasons why an organization's structure, processes and culture may stifle a story and the steps that can be taken to align each of these to the strategy.
ascunde descrierea
- Editură: Taylor & Francis Ltd
- Cod:
- Anul publicării: 2008
- Limba: Engleză
- Legarea: Broșată
- Număr de pagini: 198
- Lățimea ambalajului: 17.2 cm
- Înălțimea ambalajului: 24.1 cm
- Adâncimea ambalajului: 1.3 cm
- Greutatea ambalajului: 442 g
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