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\nDraws on the research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. This title uses research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers...
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Draws on the research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. This title uses research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised.
\n ascunde descrierea- Editură: Kogan Page Ltd
- Cod:
- Anul publicării: 2008
- Limba: Engleză
- Legarea: Moale
- Număr de pagini: 256
- Lățimea ambalajului: 15.7 cm
- Înălțimea ambalajului: 23.4 cm
- Adâncimea ambalajului: 1.9 cm
- Greutatea ambalajului: 400 g
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