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\nProduct sales, especially for new products, are influenced by various factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. This book aims to distill, synthesize, and integrate the best thinking that is available on the...
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Product sales, especially for new products, are influenced by various factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. This book aims to distill, synthesize, and integrate the best thinking that is available on the theory and practice of new product diffusion models.
\n ascunde descrierea- Editură: Springer
- Cod:
- Anul publicării: 2000
- Limba: Engleză
- Legarea: Copertă cartonată
- Număr de pagini: 355
- Lățimea ambalajului: 16 cm
- Înălțimea ambalajului: 24.1 cm
- Adâncimea ambalajului: 2.5 cm
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