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\nCombining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes-one\'s pricing orientation-results in a better...
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Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes-one\'s pricing orientation-results in a better long-term pricing strategy.
\n ascunde descrierea- Editură: Columbia University Press
- Cod:
- Anul publicării: 2021
- Limba: Engleză
- Legarea: Copertă cartonată
- Număr de pagini: 352
- Lățimea ambalajului: 23.6 cm
- Înălțimea ambalajului: 16.2 cm
- Adâncimea ambalajului: 2.9 cm
- Greutatea ambalajului: 610 g
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