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PART I: INTRODUCTION AND CONTEXT OF THE FASHION MERCHANDISER ROLE.- Chapter 1: A review of the fashion industry.- Chapter 2: Fashion, business and product.- Chapter 3: The roles of buyer and merchandiser.- Chapter 4: Organising the buying and merchandising function.- PART II: FASHION...
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PART I: INTRODUCTION AND CONTEXT OF THE FASHION MERCHANDISER ROLE.- Chapter 1: A review of the fashion industry.- Chapter 2: Fashion, business and product.- Chapter 3: The roles of buyer and merchandiser.- Chapter 4: Organising the buying and merchandising function.- PART II: FASHION MERCHANDISING.- Chapter 5: Fashion merchandising: The Hepworth case study.- Chapter 6: Fashion merchandising: research and analysis.- Chapter 7: Fashion merchandising: budgeting.- Chapter 8: Fashion merchandising: Open to buy.- Chapter 9: Fashion merchandising: Range planning.- Chapter 10: Fashion merchandising: sizing, deliveries and allocation.- PART III: FASHION MERCHANDISING AND THE MODERN TRADING ENVIRONMENT.- Chapter 11: Trading.- Chapter 12: E-retailing.- Chapter 13: Corporate social responsibility.- Chapter 14: The merchandiser within the supply chain.
ascunde descrierea
- Editură: Macmillan Education
- Cod:
- Anul publicării: 2014
- Limba: Engleză
- Legarea: Broșată
- Număr de pagini: 320
- Lățimea ambalajului: 15.6 cm
- Înălțimea ambalajului: 23.7 cm
- Adâncimea ambalajului: 1.3 cm
- Greutatea ambalajului: 485 g
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