Get acquainted with strategic management and the principles of competitive advantage

Strategic Management: A Competitive Advantage Approach is a publication focused on understanding the principles of strategic management and applying them in practice. It offers insight into strategy formation, working with competitive advantage, and how organizations can think about long-term direction and market position.

The book is designed to help readers grasp the fundamentals of creating competitive advantage through concepts and case studies. It supports both orientation in theoretical approaches and reflection on practical steps for formulating, implementing, and evaluating strategic plans across different types of organizations and industries.

Analyses and examples of international case studies form a substantial part of the content and can be useful for management students as well as professionals who wish to improve their strategic decision-making skills.

Why this book?

• A broad approach to strategic management - connects concepts with their potential applications.
• Practical case studies - illustrate how strategies can work in real-world conditions.
• Decision-making support - can help better identify key success factors.
• Suitable for students and professionals - structured treatment suitable for teaching and self-study.
• Focus on competitive advantage - develops understanding of the competitive environment.

Key product features

• Coverage of strategic management concepts
• Procedures and recommendations for creating and maintaining competitive advantage
• Case studies illustrating various areas and situations
• Systematic organization of information also useful for self-study
• International perspective and topics related to current developments in the field