CHAPTER ONE: ILLUSTRATION ENTERPRISE Understanding illustration Where do illustrators work? Spotlight on... Nancy Liang Spotlight on... Tommy Doyle Spotlight on... Marcos Chin Skills in art and design Attitude Spotlight on... Ben Newman Knowledge Spotlight on... Rebecca Mock Evaluating your strengths and weaknesses CHAPTER TWO: THE PROFESSIONAL WORLD OF THE ILLUSTRATOR Your commissioners Professionalism Journalistic awareness Spotlight on... Sarajo Frieden How to contact potential clients Spotlight on... Gabrielle Adamson CHAPTER THREE: THE ART OF SELF PROMOTION How do I get myself known? Spotlight on... Alexandra Zsigmond Setting goals Spotlight on... Sarah Williams The different forms of promotion Spotlight on... Jack Teagle Promoting yourself online Spotlight on... Sarah McIntyre Competitions, exhibitions and trade fairs Internships and work experience Spotlight on... Mark Smith Spotlight on... Libby McMullin Spotlight on... Matthew Shearer, Bernstein & Andriulli CHAPTER FOUR: GETTING YOUR WORK SEEN Organizing your folio and website Visual literacy Spotlight on... Tad Carpenter Agent representation Spotlight on... Ulla Puggaard Spotlight on... Andrea D'Aquino Spotlight on... Cachetejack CHAPTER FIVE: SECURING WORK The stages of forming a contract The terms of an agreement Who owns the rights? Spotlight on... Caroline Attia Larivière CHAPTER SIX: FINANCE AND RUNNING A BUSINESS Freelance work vs employment Spotlight on... Laura Hughes Managing your business Managing your finances Additional sources of income Activities Appendix