People in business' eco-system are more in number and diverse in perspective, discussed in business school or written about than often understood. It is foolhardy to believe that a senior leader can ignore or work around these people, who possess power and influence over the business and the enterprise. It is up to supervisors, managers, executives, and independent directors to set priorities and make value-based decisions that constructively benefit all stakeholder groups invested in their business. When asked about their experiences 'on the people side of business,' most businesspersons respond from their experiences with the human resources department. In contrast, this book advances the idea of 'people in business' as more than simply a focus on employees. Leaders with a holistic view realize the existence of eight major stakeholder groups, diverse in makeup and ready to advocate for their own interests. While its story is, at first, quite intimidating, laying out the competing agendas of stakeholders and the potential chaos that might ensue, this book will not leave the reader hanging - it serves up new and proprietary principles (never published before) that equip business leaders to survive and thrive.