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How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we re susceptible to certain persuasive...
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How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we re susceptible to certain persuasive techniques.
ascunde descrierea
- Editură: John Wiley & Sons Inc
- Cod:
- Anul publicării: 2013
- Limba: Engleză
- Legarea: Broșată
- Număr de pagini: 320
- Lățimea ambalajului: 18.6 cm
- Înălțimea ambalajului: 23 cm
- Adâncimea ambalajului: 1.6 cm
- Greutatea ambalajului: 631 g
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